Are you entrepreneurial and do you want to help build a digital conversion machine at a fast-growing European software scale-up with strong growth ambitions? Then you should definitely read this vacancy!

Who are we?

Yuki is one of the leading innovators in the domain of accounting and financial administration. We are rapidly growing and, as a product driven organisation, it makes us proud that our SaaS solution is used by nearly 100.000 entrepreneurs and more than 1.300 accountancy firms across The Netherlands and Belgium. As a part of the Visma family, we are able to develop our product and our people even further!

At Yuki, over 200 employees give their best to allow entrepreneurs and accountants to work smarter. We do so by providing them with the most easy to use, self-learning and highly automated accounting software. We are here to change the world of accounting and we are looking for a talented and passionate CRO specialist to join us in our quest. Do you want to be part of this exciting journey?

The role

We are looking for a CRO specialist to strengthen our international Marketing team (21 fte). This is a 32-40 hour position that can be based either at our Rotterdam (the Netherlands) or our Antwerp (Belgium) office. As a member of the Digital & Growth discipline, you will work closely with other Marketing specialists within our team, as well as departments such as Sales and Product & Development. You will have a strong understanding of web / app analytics, A/B testing, and user experience design.

This is an exciting opportunity to work with a young, dynamic team and make a real impact on the success of our digital marketing channels. In this role, you will report to the Manager of the Digital & Growth team.

Responsibilities

• Focus on both acquisition (new business) and retention / revenue (existing business) of all our target groups.
• Develop, own and execute CRO strategies to improve conversion rates for all our websites, including our core software product.
• Contribute to an experimentation culture within the team.
• Conduct A/B and multivariate testing to identify areas for improvement.
• Analyse website / application data and user behaviour to identify opportunities for optimization.
• Collaborate with cross-functional teams, including marketing, design, and development, to implement CRO best practices.
• Stay up-to-date on industry trends and emerging technologies in CRO.

Requirements

• 2+ years of experience as a CRO specialist or similar role.
• Strong knowledge of web analytics tools, such as Google Analytics (4) and Google Tag Manager.
• Experience with A/B testing tools, such as Optimizely and VWO.
• Understanding of user experience design principles.
• Excellent analytical and problem-solving skills.
• Strong communication and teamwork skills.
  

Bonus points for…

• Having a basic knowledge of digital marketing tactics such as SEO, SEA and Social Paid.
• Mastering the French language.